AUDIENCE
The audience of the song we chose is primarily 55 year old women. However, we are going to aim this song to an audience of a much younger age.
Our video will appeal to our chosen target audience through the clothes that our artist will be wearing. Since our target audience is mainly female, both teens and young adults, we have chosen a style that will appeal to them. We've decided that the clothes our artist will wear, will be on the casual side, such as jeans, t-shirt, jacket. This is because, this style of clothing is common between our chosen audience and so it will help to connect them to the artist.
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