Our Artist Joe Mamu would most likely be signed to Syco as it is a mainstream British record label and they feature artist such as James Arthur whose song we are using for our video. Most acoustic and pop artist are signed to mainly mainstream record companies therefore we think that Syco will be a good label for our artist. The fact that it is a British record label will also bring many advantages and Syco artist have all been under ownership of Simon Cowell's shows such as the X factor which James Arthur has previously won.
Our song will be available on a variety of different formats such as CD purchase, iTunes and Internet/digital download. We believe that as our artist is mainstream and signed to a mainstream record label, it will be more beneficial to have our song available on lots of different formats to raise awareness of the song and also to make as much success as possible out of it which is also the main priority for mainstream artists. Things such as iTunes and Internet/digital download will be efficient as it is practical and they can listen to the song whenever they want wherever they want. We will also have it available on CD for those who prefer it on that device so we are making our song available on all formats to make it accessible for everyone to use.
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