Additional task- Artist Website Analysis

I visited James Arthur's official website to look at synergy and see how his website is used to promote his songs and interact with his fans When I went on the website, the initial page that comes up promotes his Single (Say you won't let go) and the music video for it. I found that the colour scheme of the single cover and the website are very similar as well as the font.

Throughout the website, synergy is used as photos from the same photo shoot are used on different pages. It is the same photo shoot as the single cover shoot. The outfit is the same as well as the exposure of his tattoos which is one of his signature features. Throughout the website, the colour scheme remains the same. Throughout the website, there's links to the official store, to buy his music as well as a page dedicated to his music videos.