Friday, 14 October 2016

Additional Task - Artist Website Analysis

I looked at James Arthur's website (JAMESARTHUROFFICIAL.COM) to look at synergy and I found quite a bit.

When I visited the website, the initial page that comes up promotes his Single and the music video for  it. I found that the colour scheme of the single cover and the website are very similar as well as the font.

Throughout the website, synergy is used as photos from the same photoshoot are used on different pages. It is the same photoshoot as the single cover shoot. The outfit is the same as well as the exposure of his tattoos which is one of his signature features. Throughout the website, the colour scheme remains the same.


Throughout the website, there's links to the official store, to buy his music as well as a page dedicated to his music videos.

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