When I visited the website, the initial page that comes up promotes his Single and the music video for it. I found that the colour scheme of the single cover and the website are very similar as well as the font.
Throughout the website, synergy is used as photos from the same photoshoot are used on different pages. It is the same photoshoot as the single cover shoot. The outfit is the same as well as the exposure of his tattoos which is one of his signature features. Throughout the website, the colour scheme remains the same.
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