Pitch Adjustments - Base Tracks (Abigayle Cotterell, Joseph Martinotti-Muncey)

In our pitch, we said that we were going to do 4 base tracks throughout the whole music video. It was mentioned in the feedback and we as a group realised that we didn't have enough. Therefore, we decided that we're going to do 4 base tracks in each location, apart from Winter Wonderland where they will be more and on the cable carts.

In Winter Wonderland, we'll be filming base tracks of the couple on the rides, ice skating and through the Christmas Market, messing around and having fun together. We will use the GoPro to film a few shot reverse shots, close ups and extreme close ups of the performers when they are ice skating. We will also have someone filming on the side of the ice rink at different angles to get as many different base tracks as possible. We will have approximately 7 base tracks at Winter Wonderland

In college, we'll be using a white screen which we'll be filming multiple base tracks of the couple together and of the artist alone, performing and writing the song.

The base tracks filmed in Oxford Street will be of the artist, walking towards the camera and performing the song. They will be in the day and in the evening. 

Lastly, on the cable carts, we will have minimal base tracks and we will only film the couple sitting together, going past the skyline of London. We will have one base track consisting of a close up of the two performers. Another of a mid shot and one final base track of the view from the cable cart.

All together we will have approximately 18 base tracks in our video.

Pitch Feedback (Abigayle Cotterell)

We presented our pitch in front of our class and we got back both positive and things that would've made it even better.

Positives:

- Good detailed pitch which covered all aspects
- Fixed developmental ideas
- Well researched styling ideas for artists
- Well organised
- Well presented and well prepared
- The idea is very strong
- Clear distinction between original and inspirational artist
- Good narrative
- Good brand image
- Found clear inspiration 

Things to Improve:

- Animatic good but could be improved
- Visually showed some of the test shots
- Storyboard should be clearer
- Shot list needs to be more detailed
- Update production schedule 
- Testing of After Effects and Colour Grading

In response to the feedback that we got, we're going to redo and update all the aspects that need to be done. However, we aren't planning on using after effects and colour grading unless we find that we need to incase the footage needs to be retouched.

Questions we got:

- Will the tattoos be visible in the video?
Yes, they will be seen in the video as well as the album cover.
- Have you tried out the slow motion or GoPro?
Not as of yet

Overall, we got a 8/10 from our peers for our pitch.

Presenting our pitch

Pitch Presentation (Sabina)

Pitch task 17. Social Media (Sabina)

This is our Instagram account.























This is our Twitter account.

Feel free to follow us :)

Pitch task 16. Risk Assessment (By Faiz)

Some of the risk assessments that we may have while filming may include:

As we will be travelling to locations such as Oxford Street, O2 and Tower Bridge, we will have to be extra careful when travelling on public transport with the filming equipment as when we get on public transport it could be full of other members of the public who may bump into the equipment, so we have to make sure they are secured safely in their bags especially as we want to include night shots, we will have to travel with each other when carrying the equipment as at night it can be dangerous and someone may try to steal from us. 

As we will be filming in Tower Bridge and River Thames, we will have to make sure that the camera is securely on the tripod and not too close to the wall so if someone accidentally knocks into the tripod it doesn't fall into the sea.

Also another risk would be the weather. As we are filming a lot of our shots outside we will have to bring an umbrella in case it rains as well as checking the weather in advance, so that way the equipment doesn't get wet. and we will have to make sure that the tripod is set up securely so that if there is a strong wind it wont fall.

As we will also be filming in Oxford Street, in the road, we will need to make sure that the road is clear with no cars, so we will film at non - peak times to reduce this.

Pitch task 15. Production Schedule (By Faiz)

We will be looking to film on the following dates during half term:

Tuesday 25th October
Thursday 27th October
Friday 28th October


We will be filming every Tuesday afternoon and Friday afternoon once filming officially starts.

We are also planning to film on other days but we are still undecided as some people in our group will be unavailable to attend so therefore we will have to come up with further filming days that will suit everyone in the group.

Pitch task 14. Animatic (Joseph)

Pitch Task 13. Storyboard and Shot List (Joseph)

SHOT LIST:
1  CLOSE UP OF BOOK

2  LONG SHOT OF ARTIST ON ROAD

3 MID SHOT OF ARTSIT ON ROAD (CONTINUED FROM SHOT 2)

4 LONG SHOT OF ARTIST AND GIRLFRIEND IN PARK

5 LONG SHOT OF ARTIST ON MAIN ROAD (CHORUS)

6 LONG SHOT OF ARTIST (SLIGHTLY CLOSER) ON MAIN ROD (CHORUS)

7 LONG SHOT OF ARTIST AND GIRLFRIEND IN PARK

8 ARTIST AND GIRLFRIEND WALK AWAY (CONTINUED FROM SHOT 7)

9  TWO SHOT OF ARTIST AND GIRLFRIEND OUTSIDE ST PAULS (BLOCKING OF SCENE- ARTIST IN MID SHOT, GIRLFRIEND IN LONG SHOT)

10 LONG SHOT OF ARTIST ON ROOFTOP

11 EXTREME LONG SHOT OF ARTIST AND GIRLFRIEND WALKING THROUGH PARK

12 LONG SHOT OF ARTIST (SLIGHTLY CLOSER) ON MAIN ROD (CHORUS)

13  LONG SHOT OF ARTIST (SLIGHTLY CLOSER) ON MAIN ROD (CHORUS)

14  LONG SHOT OF ARTIST AND GIRLFRIEND WALKING DOWN MAIN ROAD

15  LONG SHOT OF ARTIST (SLIGHTLY CLOSER) ON MAIN ROD (CHORUS)

16  LONG SHOT OF ARTIST AND GIRLFRIEND WALKING DOWN MAIN ROAD

17  CLOSE UP OF ARTIST IN STUDIO

18 LONG SHOT OF ARTIST AND GIRLFRIEND WALKING DOWN MAIN ROAD

19 LONG SHOT OF ARTIST IN STUDIO

20 EXTREME LONG SHOT OF ARTIST IN PARK

21 LONG SHOT OF ARTIST (SLIGHTLY CLOSER) ON MAIN ROD (CHORUS)

22 LONG SHOT OF ARTIST AND GIRLFRIEND WALKING DOWN MAIN ROAD

23 EXTREME CLOSE UP OF ARTIST IN STUDIO

24 EXTREME LONG SHOT OF ARTIST IN PARK (ARTIST IN DISTANCE)

Pitch Task 12. Industry (By Faiz)

Our Artist Joe Mamu would most likely be signed to Syco as it is a mainstream British record label and they feature artist such as James Arthur whose song we are using for our video. Most acoustic and pop artist are signed to mainly mainstream record companies therefore we think that Syco will be a good label for our artist. The fact that it is a British record label will also bring many advantages and Syco artist have all been under ownership of Simon Cowell's shows such as the X factor which James Arthur has previously won.

Our song will be available on a variety of different formats such as CD purchase, iTunes and Internet/digital download. We believe that as our artist is mainstream and signed to a mainstream record label, it will be more beneficial to have our song available on lots of different formats to raise awareness of the song and also to make as much success as possible out of it which is also the main priority for mainstream artists. Things such as iTunes and Internet/digital download will be efficient as it is practical and they can listen to the song whenever they want wherever they want. We will also have it available on CD for those who prefer it on that device so we are making our song available on all formats to make it accessible for everyone to use.

Pitch Task 11. Post Production (Joseph)

Number of base tracks: 4

Slow-motion: Ice Skating rink

Discontinuous editing: Jump cuts while ice skating and when in the park

Pitch Task 10. After Effects

We will not be using any After Effects, green-screening or colour grading in our music video.

Pitch Task 9. Synergy (Sabina)

Synergy

We have decided to use this tattoo to link our music video along with the ancillary texts.

We chose to do this because, artists such as Ed Sheeran and James Arthur, produce the same genre of music and they are both known for their tattoos. Whenever you think of Ed Sheeran, other than his ginger hair, his tattoos come into mind first. Jame's Arthur's tattoos also come to mind.

Pitch Task 8. Costume (Abigayle Cotterell)

COSTUMES

The first outfit for the character of the girlfriend of the artist is for the base tracks that are going to be shot in Winter Wonderland. The character will be wearing a plain black t-shirt, a pink pinafore dress with tights, black thigh high boots and a navy coat. The reason for this choice of outfit is that we wanted to keep the look simple yet fashionable but practical to connect with females of the audience. As we're filming on the ice rink on the same day, the boots will be replaced with fluffy socks and ice skates.



The second outfit is for the scene on the cable carts. We wanted this outfit to be very laid back and casual. The outfit is simple a t-shirt, black jeans, black boots and a thick coat.


The last outfit for this character is simply this floral off the shoulder top and a choker necklace. Again, we wanted the outfit to be simple yet stylish. As the scene containing the female character using the white backdrop at college will be shot using a mid shot and a close up, the other half of the outfit doesn't need to specific.

Pitch Task 7. Test Shots (Joseph)

Pitch Task 6. Setting and Location (Abigayle Cotterell)

Pitch Task 5. Audience Part 2 (Sabina)

Pitch Task 4. Audience part 1 (Sabina)

AUDIENCE

The audience of the song we chose is primarily 55 year old women. However, we are going to aim this song to an audience of a much younger age.

Our video will appeal to our chosen target audience through the clothes that our artist will be wearing. Since our target audience is mainly female, both teens and young adults, we have chosen a style that will appeal to them. We've decided that the clothes our artist will wear, will be on the casual side, such as jeans, t-shirt, jacket. This is because, this style of clothing is common between our chosen audience and so it will help to connect them to the artist.

Pitch Task 3. Idea (Abigayle Cotterell)

When planning our own music video, we looked at many different artists in the Acoustic Pop genre and also looked at few pop videos to perhaps widen our audience. There were many features in various music videos that inspired us with the planning of our own.

Firstly, we had inspiration from James Arthur's performance on the X Factor to have a rain effect in the video. In the live performance the rain effect was done with lights, however in our video we are looking into using real water.
The idea of the guitar was something we didn't think about. We knew we had to include it in the video due to the song being in the acoustic genre. The guitar is also used in the live performance as well as the original video.


Our music video follows Goodwin's theory about music videos. Our video will be an illustration as the video tells the story of the lyrics. As well as this, the video is being built around the song, the artist is a narrator as well as a character in the video, and the singer will often look into the camera.

Pitch Task 2. Brand Image (By Faiz)

BRAND IMAGE

Artist name: Joe Mamu

The name of our artist will be Joe Mamu. We have decided that this will be a good and efficient name because it sounds like a name that will draw our target audience to the artist and appeal to them.

Our artist is similar to the following artists:

Ed Sheeran

James Bay

       Sam Smith

Our artist will appeal to a more female target audience and this will correspond with the way they dress and act in the video.
The artist will have a casual look and they will wear things such as jeans, shirt and a bomber jacket.

I believe that this image will help connect with our target audience as he will have a typical male lead artist look that most of the young female audience love and the song will match with the theme and the look of our artist and the whole video itself. This style of clothing is also very common amongst teens and young adults.

Pitch Task 1. Song Choice (Abigayle Cotterell)

The song that we have chosen to do for our Music Video is Say You Won't Let Go by James Arthur.

Our video will be different to the original as firstly, in our video, the character will be part of the narrative and will be a story about a loving relationship between the artist and his girlfriend. We will be using a couple of similar locations, however the video will be a lot different contextually.

The original video shows a number of narratives which contain different situations of having to let go of someone; whether it's a loved one, or people growing up, or someone losing a life. The artist also isn't part of the narrative.

The original video is also in black and white, which is another feature that will be different to ours. However, there will also be some similar features such as props (a guitar) and costumes (casual clothing).

Research- Synergy Activity

Additional task- Analysis of the single artwork

This is the Official artwork for our chosen song ' Say You Won't Let Go'. The artist is stood central of the Cover with a plain background which brings all the audiences' attention to the artist. The use of the simple white font also ensures that our attention remains with the artist. The artist is wearing a plain black t-shirt with an unzipped hoodie with the hood up, revealing his tattoos as it is one of his main features. Despite all this, there isn't synergy between the Single Artwork and the video. 

Additional task- Artist Website Analysis

I visited James Arthur's official website to look at synergy and see how his website is used to promote his songs and interact with his fans When I went on the website, the initial page that comes up promotes his Single (Say you won't let go) and the music video for it. I found that the colour scheme of the single cover and the website are very similar as well as the font.

Throughout the website, synergy is used as photos from the same photo shoot are used on different pages. It is the same photo shoot as the single cover shoot. The outfit is the same as well as the exposure of his tattoos which is one of his signature features. Throughout the website, the colour scheme remains the same. Throughout the website, there's links to the official store, to buy his music as well as a page dedicated to his music videos.

       

Synergy Activity

Additional Task - Artist Website Analysis

I looked at James Arthur's website (JAMESARTHUROFFICIAL.COM) to look at synergy and I found quite a bit.

When I visited the website, the initial page that comes up promotes his Single and the music video for  it. I found that the colour scheme of the single cover and the website are very similar as well as the font.

Throughout the website, synergy is used as photos from the same photoshoot are used on different pages. It is the same photoshoot as the single cover shoot. The outfit is the same as well as the exposure of his tattoos which is one of his signature features. Throughout the website, the colour scheme remains the same.

Throughout the website, there's links to the official store, to buy his music as well as a page dedicated to his music videos.

Additional - Analysing a Live Performance (Abigayle Cotterell)

James Arthur performed on the First Live show of The X Factor 2016, so we thought it would be a good idea to analyse the elements of his performance to try and find any synergy, as well as to get inspiration for our own music video of the song.

The first thing that we noticed about the artist was that he was playing his guitar. The prop is the main source of synergy as it appears numerous times in the original music video.

The outfit that the artist wore was very casual. He wore a low cut t-shirt which exposed his tattoos, with a denim jacket. He also wore jeans. His scruffy hair style completed the look.

A feature of his performance that really stood out and that we really liked was the lighting effects which created rain in the background. We think that this was a very cool feature and we intend to create a similar effect in our video.

Analysis of the Single Artwork

This is the Official artwork for our chosen song ' Say You Won't Let Go'. The artist is stood central of the Cover with a plain background which brings all the audiences' attention to the artist. The use of the simple white font also ensures that our attention remains with the artist. The artist is wearing a plain black t-shirt with an unzipped hoodie with the hood up, revealing his tattoos. Despite all this, there isn't synergy between the Single Artwork and the video. 

Final Song Choice and Requesting the Copyright

Our final song choice for our Music Video is Say You Won't Go by James Arthur. 

Short List of Songs (Abigayle Cotterell)

Say you Won't Let Go  - James Arthur
Thinking Out Loud - Ed Sheeran
Dancing on my Own - Calum Scott 

Costume, Prop and Setting of Acoustic Music Videos

Pitch task 14. Animatic (Joseph)

Mainstream V Independent

An advantage of Independent labels is being able to be more free with what you release as well as it being easier to change direction and adapt to different target audiences. A disadvantage would be that you would have less money to get distributed.

An advantage of mainstream label is that your music can be distributed more, and to various countries as you have a bigger budget. As well as funds to make merchandise. A disadvantage could be that people can try to hack the system and leak music, which has happened to Syco.

Merchandise and ancillary products are really important as it enables the artist to expand their target audience while earning money for it.

Fans can find information about artists by their social media accounts, YouTube, articles, through the material they produce, news broadcasts and searching online.

I personally would be rather signed to a mainstream label as the music would travel to more people and merchandise to give what the fans want.

Research- Reflection On Progress

For my first blogging health check, I didn't really receive that much feedback based on my work because I still have a lot of blog post that are incomplete or need to be uploaded. This is particularly my fault as I haven't been keeping up with my work so therefore one of my main targets is to complete all the blog post that are required of me and make sure that I am doing everything as I am supposed to. On the blog post that I have done, the feedback that I received was that I am relying heavily on Prezi and I need to use a wide variety of other ICT components. This is surely I will look to change by using more power points and other websites to do my work other than Prezi.

13. Reflection On Progress

Compared to last year, I feel as though my blogging has improved a lot. Last year, I didn't use many visuals and I was lacking the use of different ICT methods. However, this year I've begun to use a variety of technology as well as using more visuals. Also, last year, my blogs weren't at the best standard that they could've been but, this year I feel like I've been trying to keep them at a really good standard. I would give myself 13/20 for the use of different ICT and level of detail in my blogs.

Three things I need to do to improve would be:

1. Upload regularly
2. Don't miss out blog posts
3. Go into more detail with my posts

12. Synergy

11. Mainstream vs Independent

BHC1 Reflection

Reflection on Progress

I feel like my blog is a lot better than last year because of my various use of different media. I feel more confident with my blog posts as I feel more comfortable with the work I am producing. However, I feel like I need to keep more up to date with my blogs to ensure I do not fall behind. As well as this, I still think that I need to be more CREATIVE with my blogs. I believe that my blogs are at an average level, with a lot of room for improvement.

Research- Time Toast (Joseph)

These are the locations that we will be filming at. We created this on http://www.timetoast.com/

Mood Board (Joseph)

Here is our mood board. Both the male and female characters will wear smart formal clothes. They will dress similarly as they need to suit eachother.

10. Costume, prop and setting

James Arthur - Say you Won't Let Go



Ed Sheeran - The A Team



Research Blog Post 13- Personal Reflection of Progress

I believe my blogs have come along well as I have used several different platforms to present my research. For example, I have created a video, several prezi's, a presentation on emaze and I have used visme to create a diagram. I managed to catch up with all my blogs that I had previously failed to complete and believe I have completed them to a high standard

Research Blog Post 12- Synergy

Research Blog Post 11- Mainstream v Independent

Research Blog Post 10- Costume, Prop, Setting Activity

Research Blog Post 9- Favourite Student Video

25. Neve, Sam, Charlie, Warren from 283goswellg on Vimeo.

This is my favourite video as it made me laugh and the filming is very good. They managed to replicate the shots very well and it was cool that they used a male actor to play the female artist.

ResearchBlog Post 8- YouGov Profiler

Reasech Blog Post 7- Laura Mulvey

Research Blog Post 6- Carol Vernallis

Here is a video I made explaining Carol Vernallis' theory.

Hit me baby one more time:

- Many jump cuts

-Base track

-Camera moves with music

Research Blog Post 5- Andrew Goodwin

Research Blog Post 4- What is the function of a music video?

Research Blog Post 3- Summer work (Storyboard)

I made a story board of the first minute of Miracle Aligner by The Last Shadow Puppets
I used www.storyboardthat.com

Research Blog Post 2- Summer re-make (Hit me baby one more time)

The base track for our video was the mid shot of the dancing in the hallway. The reason I have identified this as our base track is that we returned to it several times in the video.

Research- Mainstream vs Independent

Research- Costume, Props and Settings

Research- Review Previous Student Video

9. Cherelle, Lady Pearl, Michella, Jordan from 283goswellg on Vimeo.

I looked at a previous music video by Charelle, Lady Pearl, Michella and Jordan. I really liked the video and think that it goes with the song really well. I particularly like the jump cuts in time with the beat and how they use different locations rather than staying static at one place which is quite common in most rap rap videos. I also liked the way they used the back up dancers quite regularly as it showed that they had a theme which they followed and it was really nice to watch.

Research- YouGov Profiler