Monday, 26 September 2016

5. Andrew Goodwin

Andrew Goodwin

Andrew Goodwin's theory is that pop music videos don't follow the traditional narrative structure. This is because they portray the narrative from a different angle that are different from films and books.


He believes that there are 3 different types of narrative structures:

1. Pop music videos are created around the lyrics of a song which do not follow traditional narrative structures
2. The singer is both the narrator and character
3. The singer usually looks directly at the camera - they try to create a connection with the viewer

Illustration - this is where the music video tells the story of the lyrics
Example: We Don't Talk Anymore - Charlie PuthThe song is about a couple that have broken up and how they've found new people. However, they still think about how the other person is doing and that they miss each other. The video shows the aftermath of the breakup and how they go through the same emotions together but separately. It shows how they're dealing with the breakup in a split screen.

Amplification - the video includes new meanings that don't contradict with the lyrics but there are additional meanings Example: Hands To Myself - Selena Gomez







In this music video, we see the character being very obsessed with a male to the point where she breaks into his house. The music video links with the lyrics where Selena is being all sexy but there are additional meanings such as her obsession.

Disjuncture - there isn't much of a connection between the video and the lyrics
Example: Stay With Me - Sam Smith









The lyrics are related to love and desperately wanting someone to stay. However, the video just shows Sam Smith walking/sitting in different settings. The video doesn't really represent the lyrics/story that is told.

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