Our original plan for synergy was for our artist to have this tattoo that would identify him from other artists. However, when we ordered the tattoos, the delivery date was going to take too long. We couldn't put off filming so we went ahead with the filming without the tattoo.
Since we had no synergy as we filmed, when we reviewed the footage, we realised that there was a common object in some of the footage, the guitar. So we came to a decision to use the guitar as our synergy.
There are close up shots of our artist playing the guitar as well as shots of our artist walking down Oxford Street with the guitar.
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