During filming, not everything goes to plan. We felt like we faced this problem when we were out. Instead, we quickly thought about other shots that would work. For example, when we shot at Oxford Street, we had planned to get long shots of our artist walking towards the camera, playing the guitar and performing the song. However, due to our location being very busy, we kept having people walk in front of the camera. To solve this, we simply shot mid shots instead.
Also, in the pitch, we had planned that the artist would be building the courage to perform the song to the character of his girlfriend throughout the video, and at the end, eventually perform the song. However, the more footage that we shot and the more we thought about, we all started to dislike the idea so decided not to take it on. Instead, we thought that simply showing the artist perform the song throughout the video, while looking back at the memories that inspired him to write the song. We believe that this will be more effective and would connect more with the target audiences.
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